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 Newsletter Electronic Edition August 2009

 

Make Custom Design Your Focal Point

This Holiday Season

 

What seemed like the quickest summer ever is coming to a close. It was a summer of trials and tribulations but, somehow, many of us managed to survive. Preparing our businesses for the upcoming holiday season should be foremost on our minds. Soon it will be Halloween and then Thanksgiving. Early strategic planning for this year’s holidays can give one an advantage over what the economy will offer.

The key for the 2009 Holiday season will be cost containment and close attention to typical inventory growth. Increasing inventory can become a quagmire that slowly drags profitability down into the danger zone. At Innovative CAD Technologies we have recognized this pattern from past years and will be offering our assistance to those retailers who can resist the “business as usual” model and foresee the value in capitalizing on the glamour and romance of the custom design business.

 


innocadtechOur past newsletters have been stressing this premise for many issues now.  So, to review, what exactly can custom design do for your business?

Custom design:

Separates your business’ products from mass merchandising, low priced, questionable quality items

Increases profit with less outlay for stock merchandise

Builds a lifelong, loyal clientele base that will gladly advertise a business by word of mouth

Maximizes exposure with minimal cost of advertising

 

 

Enhances a quality reputation and provides positive feedback

Creates a polished atmosphere within the store

Offers a better percentage of repeat customers

Showcases your expertise in jewelry design

 

Time is running out to prepare for the 2009 Holiday season. Your business must start placing full attention on the creation of a Custom Design Center. Your staff must be made aware of the unlimited potential of working with custom jewelry and given some background training on working with custom design. Have your staff visit our website at www.innocadtech.com, which offers an extensive amount of necessary information about working with CAD/CAM designing as well as key points regarding how the process works in general.

 


HolidayIn the upcoming months, Innovative CAD Technologies will be unveiling the initial version of our revolutionary CAPS program (Creative Alliances Promoting Success.) For those of you not familiar with our first announcement, CAPS will be a system of marketing aids and educational guidelines specifically geared toward promoting Custom Design Centers within retail stores. This new program will be exclusive to members who sign on to the agenda and offer many incentives and useful tools made available to the members of the CAPS alliance.

If you would like to receive advance notification regarding these revolutionary ideas: click here

 

As the CAPS program continues to evolve, we will keep you periodically updated about new developments and key points of interest. As for the present, it is not too early to begin to think Holiday 2009. Keep expenditures under tight control and focus on increasing your custom design business. Innovative CAD Technologies, as one of the finest service providing manufacturers available worldwide, will execute your designs with the precision and quality you require in an expeditious manner.


 

 
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